“We must learn that doing good is good for business. If we start to be a force for good, I genuinely think we could get on top of most of the problems of the world. And people will have a lot of fun. It is just such a satisfying way of doing things.”
– Sir Richard Bronson
Mr. Branson’s quote hits the nail right on the head. In this week’s Give Me Sight Foundation post, we are going to talk about why we feel philanthropy is absolutely necessary for any business.
Gives your business a greater meaning
‘Isn’t business all about making money?’ Of course, this is the first question that may have popped into your mind after reading the title of this post. But the fact of the matter is that by being part of a noble cause, you are making your business a part of something meaningful. This is a powerful reason why the value of philanthropy in business is significant.
When your business is involved in doing something good, it infuses that feeling of working towards making the world a better place to live. And isn’t that the mission with which you started the business? Philanthropy can ignite the spark of passion in your business that can inspire the entire team to work towards achieving the greater good!
Gives your business the visibility it needs
Another great thing about being part of something good for the society is the fact that it makes your business visible in the market. We no longer live in a society where you can sell your product or services by blabbering about them. People are more inclined towards brands that serve a greater purpose and are connected towards some social cause. In fact, there are numbers that support this fact.
So by being part of a philanthropic cause, you are actually giving people a reason to connect with your brand. And this in turn will not just help to build a loyal brand following, but also give your business added market presence as well.
Most important of all, the value of philanthropy in business is about being part of a cause that gives you the inner satisfaction you deserve as a person. Helping others in their lives and being grateful for the things that you have is something that fuel you to achieve unsurpassed heights in your professional and personal life.
Give it a try, be part of something good like the Give Me Sight Foundation – an organization which is working towards making the world cataract free under the leadership of Dr. John Haines.
There are plenty of other philanthropic organizations out there, which are working towards making the world a better place to live. If you, as a business owner, are looking for something that can inspire you to give back to society, then being part of such organizations can be the perfect idea.